(Summarized from MarketingSherpa’s Email Benchmarking Guide - 2008)

“Inbox Overload” is the Number 1 concern on the minds of email marketers, far exceeding concern over delivery and tracking issues

36% report recipient mailboxes are swamped and all email suffers
Another 21% report Spam is eroding trust in email

Choosing a great subject line and repeatedly having content of interest [...]

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