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Split Testing Emails; Why You Should And How It Can Help

Carol Mejia — Mon, 26 Sep 2011 15:03:22 +0000

I know you’ve heard this over and over again about split testing but I can not stress enough how important it is to constantly fine tune your email marketing campaigns in order to improve them. Below is a list of suggestions to get you started. It is by no means a complete list and can...Read the Complete Article »

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7 Simple Ways to Make Your Web Analytics Shine In the Boardroom

Matt Larson — Thu, 17 Mar 2011 23:51:46 +0000

Usually, the bigger the business, the greater the means and desire to collect analytics. Color and perhaps even 3d reports and graphs fly off the printers and stuff our email inboxes all month – churning out data on the month’s activities. Then, the moment of truth, the managerial meeting in the boardroom. The CEO looks...Read the Complete Article »

1 Hour Website Redesign

Ben Wiese — Mon, 12 Jul 2010 15:05:56 +0000

This is the first of subsequent posts of a 1 hour website redesign. If you’d like a quick new design for your company or website, please let us know. The goals of the 1 Hour Website Redesign are: Quickly critique the website noting strengths and weaknesses Examine and [hopefully] improve the design aesthetic Have a...Read the Complete Article »

Keeping B2B Clients out of "Email Spammer Prison"

Hubert Hopkins — Wed, 30 Apr 2008 22:06:17 +0000

Here is an apology from the famous Seth Godin for sending an email to people without permission. If it’s good enough for him it’s good for us. Opt-in and full permission is becoming key in the world of B2B Internet Marketing. It’s not enough any more to just “get an email address” and send people...Read the Complete Article »

B2B Email Marketing Top 10 Benchmarking Results

Hubert Hopkins — Mon, 24 Mar 2008 13:00:11 +0000

(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008) “Inbox Overload” is the Number 1 concern on the minds of email marketers, far exceeding concern over delivery and tracking issues 36% report recipient mailboxes are swamped and all email suffers Another 21% report Spam is eroding trust in email Choosing a great subject line and repeatedly...Read the Complete Article »