B2B SEO to Increase Profits and Leads from Customers that Don’t Already Know You

According to a recent Enquiro B2B survey, over 70% of B2B purchasers began their research from a search engine.

What is the value of a lead to your business, and how important would it be if your company could capture B2B clients earlier in the purchasing process?

Of those business to business searchers, 74% clicked the free, or “organic” listings while only 19% clicked on paid ads. B2B prospects trust overt advertising less than your typical web searcher so to achieve the highest initial level of trust, your website must show up in the organic search engine results lest you receive a fraction of your possible opportunities.

Search Engine Optimization (SEO) has a unique capability. So long as you maintain rankings in search engines, you will receive leads at no additional cost. No other marketing medium has this longevity. A TV or radio commercial is gone in an instant, a trade magazine may last as long as a month or two, but in theory, search engine rankings can provide a stream of qualified leads to your business in perpetuity.

Search Engine Optimization Allows Business to Business Companies to:

• Dramatically increase levels of qualified prospects
• Prequalify prospects by targeting “more qualified” keywords
• Open communication with potential customers earlier in the sales cycle, guiding them to a completed sale
• Achieve instant credibility with prospects and be positioned as a leader in the industry
• Achieve a ROI that can outperform any other current marketing medium available

Great search engine results take more than chance. There are proven processes that companies may follow to reach the upper echelons of Google, Yahoo, and MSN’s organic rankings. You will find these processes are a hybrid of basic marketing principles, but require an innate knowledge of how search engines work and what opportunitiess exist for your company to become known on the web.

B2B companies can often compete against the 800 lb gorilla in their market at a fraction of the cost by simply working smarter, not harder at their search engine rankings. To know what to do, when to do it, and how, you need a qualified B2B search engine optimization consultant.

Your consultant should have a broad knowledge of internet marketing. SEO is more complex these days and the success of such a program depends on the overall health of your website.

For example, a B2B provider may rank #1 for their top keyword phrase but

• what happens if the landing page has conversion barriers that keep people from contacting you?
• How could you do more with the leads you are already getting? Do you have email campaigns and other mechanisms to keep leads engaged and ignite cold ones?
• If there is a problem with your website, can your SEO consultant fix it or do you now need to find a professional B2B website designer?
• While you are waiting for SEO results to pay off, can their company help you with a professional B2B pay per click (PPC) advertising campaign?

Our company is a full-service B2B Internet Marketing services provider, so we can handle your online marketing initiatives from start-to-finish. Our experience in B2B extends all the way to the executive level so we have the strategic foundation to guide your business to success on all fronts.

Proof? We have hundreds of top rankings in the major search engines to our credit and a solid roster of clients to prove our worth to your business. We also offer a guarantee on our results, which you will not find from a marketing consulting firm of this size and experience.

Our ability to take on clients in your market is limited to avoid conflicts of interest and your competition is getting more SEO-savvy by the day, so contact us today. We look forward to discussing your B2B company’s search engine optimization goals.