It has a great chapter on Content Management and its implementation. That chapter is great if you’re struggling with your organization’s definition of CM – particularly if Business is having a difficult grasp of it – and the chapter helps any organization to the proper understanding and sizing of it for best return on investment. It even uses CM selection as a repurposable model for selecting a solutions partner and allied product in other areas for solution.

We keep a few copies kicking around – it would be a bit much to expect outside agencies to purchase it on our say-so. But, particularly when entertaining bids for projects and in the face of challenge and change, we ask potential solutions partners to review relevant parts of the book, and it ensures that these agencies understand our values and practices.

The author, David Scott, has an interview here that is a great exposure: http://businessforum.com/DScott_02.html

The book came to us as a tip from one of our interns who attended a course at University of Wisconsin, where the book is in use; I like to pass along things that work, in the hope that good ideas continue to make their way to me.