Link Exchange – aka reciprocal linking – where two or more websites agree to place each other’s links on their websites. Used to cross-promote related industries, and increase the perceived value of the site in the eyes of search engines.

Related posts:

1. Link Farm – aka free-for-all (FFA)
2. Cross-linking
3. Link Building
4. Deep Linking
5. Link Building 101 – How it Will Help Your Company Sell More on the Web

Last 5 Articles

Categories: Blog, Internet Marketing Glossary, SEO Glossary