What is Link Building?

The development of relationships where one website links to another.

Why Does my B2B Company Need to Build Links?

Imagine we are the mayor of a town that is given the responsibility of reviving the tourism tax dollars. We need a reason for people to come, but we need ways to allow people to come. Links to our website are like roads into a town. No roads = no people = no $.

Also, search engines look at the number of links and quality of links pointing to our website as “votes” by which they can determine which websites are more useful.

Of course, getting links from any old website may not help. It may waste time, and it may even damage our rankings in the search engines. That is why most organizations would be better off outsourcing their link building to professionals who specialize in this process of Public Relations and Marketing.

How Avalanche B2B Link Building Services May Benefit Your Organization

• Maximizes Sales and Leads - We find topical sites that deliver quality B2B leads that are ready and willing to purchase your products or services, leaving you to what you do best - making the sale.
• Increases Exposure - Publicity for your website is built with permanent topical links to maximize the long-term value of your Internet Marketing strategy. Websites with extensive use of graphics and/or Flash especially need link campaigns to offset a lack of content that may be read by search engines.
• Lowers Costs - Use of our specialists save your organization significant amounts of money and time over conducting in-house campaigns. Link building is time-consuming, and requires intense research to develop a winning strategy that will beat the millions of competing pages for your keywords.
• Guards your brand - We use ensure the long-term value of your B2B Internet marketing campaign by only engaging in practices that fully comply with guidelines of major search engines such as Google and Yahoo. This level of integrity also applies to partners from which we seek links to your site.

Avalanche offers two levels of link building services depending on the requirements of your organization.

#1 Full-service Link Building

Avalanche Internet Marketing fully-customizes each link building strategy based on the strengths of your web site’s content. Your organization will benefit from high-power techniques to create links, such as syndicated press releases, syndicated articles, authority directories, and much more. The one-way links your site recieves will drive traffic that converts into sales.

Avalanche also goes far beyond conventional business to business marketing tactics. We look at websites much like the American Indians used a buffalo - no waste. We will find relevant audiences for all of your quality content via incoming links from authoritative sites.

Whe know what types of links convert to sales, where sites they should appear on, and what your incoming links should and should not include. We use proprietary tools to perform competitive analyses and are on the cutting-edge of the latest industry knowledge.

Avalanche Internet Marketing offers link-building campaigns on two levels.

• Comprehensive Internet Marketing Campaign - This service is included in our full-service Internet Marketing campaign. The full-service campaigns provide maximum results for your organization and require a 12-month commitment.
• Quarterly Link-Building Services - You receive 3 months of link-building services for $2,000. This is at a savings of 50% over if we sold this service based on our standard billable hour rate. “Why three months?” Building links with authority sites takes time. They guard their brand just as you and I do and fully investigate benefits of sites petitioning for links. This service provides an excellent introduction to the power of professional, advanced link building services.

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#2 Personal Link Building Strategy Coaching

If your organization feels more comfortable keeping efforts “in-house”, Lead Consultant and SEO Matt Larson is available for phone consultations or personal coaching/training of your staff.

You will receive an in-depth audit of your site’s current linking before our strategy session. Matt will then teach the strategy and how to apply the principles with maximum benefit to your organization.

Your staff will learn techniques that take advantage of the newest search engine algorithms and technologies, but will not base your link building strategy on untested fads and shortcuts. Your linking strategy will be built on the rock of the general principles that have driven the growth of Ecommerce on the Internet.

Take your in-house Internet Marketing efforts to the next level. Contact Matt Larson at Avalanche Internet Marketing to schedule your Personal Link Building and Strategy Coaching session today!
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