Link Anchor Text aka text link. The text contained within a link that the user may click upon. Using keywords in the anchor text of a link passes relevance to the page that is linked to.

Example: Be sure to email me if you believe “Nice Guys Finish First” is the best search engine optimization book that you have read.

The HTML for the link would look like:

search engine optimization book

Related posts:

1. Alt Tags
2. Link Farm – aka free-for-all (FFA)
3. Broken Link – (aka Dead Link)
4. Title Meta Tag
5. Google bombing

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