Keyword(s) – A word or phrase used to query the search engine index for related data. Pages that match the keyword, or are determined to be relevant are ranked by the search engine algorithm, and then presented to the user. The goal of the SEO is to consider the keyword phrases that may be entered by a user to find the information on the SEO’s web page, and then to “optimize” the page using various techniques.

Related posts:

1. Keyword Stuffing/ Keyword Spamming
2. Keyword Prominence
3. KEI – aka Keyword Effectiveness Index
4. Hilltop Algorithm
5. Keyword Popularity

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Categories: Blog, Internet Marketing Glossary, SEO Glossary