Hidden Text (and Links) – A deceptive technique to influence the search engines by hiding content from the user while displaying it to the crawler. There are various techniques, the most common being to set the color of the text and links the same, or similar to the background. Search engines are now trained to identify and filter these results from the SERPs.

Related posts:

1. Link Anchor Text – aka text link
2. Outbound Links
3. Comment tags
4. Keyword Stuffing/ Keyword Spamming
5. Alt Tags

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Categories: Blog, SEO Glossary