Google bombing – The action of many sites joining to link to a page using unflattering anchor text. The goal is so that when the text included in the anchor is used in a search query, the web page that is the object of the “Google bomb” appears. Created in 2001 by Adam Mathes who linked to a friend’s site so that when one typed “talentless hack” in Google, Adam’s friend’s site would appear.

Categories: Blog, Internet Marketing Glossary, SEO Glossary
Tags: