Cross-linking – The interlinking of several websites owned by one party in order to artificially boost their search engine rankings. Major search engines deprecate the value of links from the same IP or IP range. Therefore it is only valuable if the sites have relevant content (Do it for the user, and not for Google).

Related posts:

1. Link Exchange – aka reciprocal linking
2. Deep Linking
3. Link Farm – aka free-for-all (FFA)
4. Sandbox Effect
5. Link Building 101 – How it Will Help Your Company Sell More on the Web

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Categories: Blog, SEO Glossary