Conversion Rate – The ratio of visitors to a site, to a specific action; usually making a sale or generating a lead to a future sale (submitting contact information). This ration is expressed as a percentage.

Example: 500 visitors today, with 10 sales = 2%

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1. Click-Through-Rate – (aka CTR)
2. Deep Linking
3. How to Measure Internet Marketing ROI
4. Lower Your Pay-Per-Click Costs with Customized Domain Names
5. The Power of Sales Tests and Assessments

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