B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Website Usability

Play to your Customer’s Process – MOHELA.com 1 Hour Website Redesign

bwiese — Fri, 13 Aug 2010 14:33:24 +0000

Improving the Entire Loan Process – Mohela.com The second installment of the 1 hour redesign series. If you’d like your website evaluated with a complete sample design, please let us know. I encountered this week’s redesign while trying to pay for my education. Recently, my loans were transferred back to MOHELA (who originally owned them),...Read the Complete Article »

How to Research Enterprise Level Web Content Management Systems

Matt Larson — Tue, 28 Oct 2008 15:45:41 +0000

Our clients are typically mid-level B2B firms with aggressive growth strategies, but we come across very large client needs now and then which are honestly, out of our scope. I’m talking about multi-language translation issues for companies operating in a multitude of languages. Keeping content relevant to all the cultures, while keeping it fresh can...Read the Complete Article »

Best Blog Sotware – WordPress Review

Matt Larson — Sat, 03 Jun 2006 13:36:47 +0000

I suppose I’m a bit biased… If you look at this blog, you may have noticed that I use WordPress. I think you can still trust me though, because Not everyone loves their blog platform – Quite often I find people eyeing other blogs covetously, wishing they had the knowledge or time to move their...Read the Complete Article »

Lessons in Flexibility for Time-Pressed Future Stars of E-Commerce

Matt Larson — Fri, 14 Apr 2006 16:43:17 +0000

Decided we would hold off on the Adsense articles for a bit. Most of the readers of our blog are companies marketing products, rather than informational sites trying to get into the black. Keep sending me your emails if you wish for me to continue and I’ll gauge interest. I had a breakthrough today that...Read the Complete Article »

Breadcrumb Navigation

Matt Larson — Sun, 26 Mar 2006 20:48:03 +0000

Q) What is Breadcrumb Navigation, and why should I use it in my web site? A) Breadcrumb Navigation improves the customer’s ability to find your products/offerings. It is like the “You are Here” circle on the Mall map. I am not a big fan of mall shopping, so I head straight for the map to...Read the Complete Article »

Website Usability: Make Your Site Easier to Use – Part 1

Matt Larson — Sun, 26 Mar 2006 19:46:52 +0000

That is the definition of Web Usability, plain and simple. If my site is easy to find information on then people will use it for longer periods of time. Conversely If my site is hard to use, people will use it less. A site that is intuitive to the user will exhibit proportionally greater conversion...Read the Complete Article »