Keep It Simple Stupid (KISS) works just about everywhere in life, but it is rarely as important as it is in Internet Marketing. Everyone can use the Internet, but relatively few people totally understand computers. As a result we can lose 90-something percent of our traffic in the first few seconds if our site is not completely intuitive. Employ Usability standards and your sales will skyrocket - that’s a promise.

• Lessons in Flexibility for Time-Pressed Future Stars of E-Commerce
• Breadcrumb Navigation
• Website Usability: Make Your Site Easier to Use - Part 1