B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » SEO Glossary

Yahoo! Transition Tips: Organic Search Transition and Editorial Guidelines

Hubert Hopkins — Tue, 20 Jul 2010 15:47:48 +0000

Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if...Read the Complete Article »

Above the Fold Ã¢â‚¬â€œ (aka ATF)

Matt Larson — Sun, 26 Mar 2006 19:16:43 +0000

Above the Fold Ã¢â‚¬â€œ (aka ATF) Ã¢â‚¬â€œ The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. aRelated posts: Above the Fold Below the Fold Ranking

Algorithm (Search Engine)

Matt Larson — Sun, 26 Mar 2006 19:12:46 +0000

Algorithm (search engine) Ã¢â‚¬â€œ A complex mathematical formula applied to the web pages in a search engine’s’ index to create an ordered ranking. Search engines regularly change these formulas to improve search results. aRelated posts: Search Engine Optimization (aka SEO) Hilltop Algorithm Meta Search Engine

Alt Tags

Matt Larson — Sun, 26 Mar 2006 19:11:51 +0000

Alt Tags Ã¢â‚¬â€œ Incorrectly referenced, as they are actually attributes of the image tag. It displays a short text description of an image as you hover the mouse over it. The Alt tag is also used by search engines and screen readers to identify what the image is. If the image is not displayed for...Read the Complete Article »

Authority Site

Matt Larson — Sun, 26 Mar 2006 19:10:53 +0000

Authority Site Ã¢â‚¬â€œ Search engines measure a website’s Ã¢â‚¬Å“importanceÃ¢â‚¬Â to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a...Read the Complete Article »

Backlink

Matt Larson — Sun, 26 Mar 2006 19:10:27 +0000

Backlink Ã¢â‚¬â€œ (aka Incoming Link) Links from another web page that direct to our web page. Backlinks to a web page may be checked through most major search engines. There is also software available which will organize data into report forms aRelated posts: Link Farm Ã¢â‚¬â€œ aka free-for-all (FFA) Link Popularity Bad Neighborhood

Bad Neighborhood

Matt Larson — Sun, 26 Mar 2006 19:10:10 +0000

Bad Neighborhood Ã¢â‚¬â€œ The term is used specifically by Google on their Ã¢â‚¬Å“information for webmastersÃ¢â‚¬Â pages to identify sites which have been banned or penalized.. Link farms and Free-for-all pages fall in this category because they do not provide any content, but serve only to provide backlinks to sites (an attempt to deceive the search...Read the Complete Article »

Banned

Matt Larson — Sun, 26 Mar 2006 19:09:50 +0000

Banned Ã¢â‚¬â€œ The removal of a website domain from a search engine’s listing. Very few sites are actually banned. Most are penalized. Search engines consider lifting their ban if the offending material is removed. aRelated posts: Bad Neighborhood De-listing Penalty

Below the Fold

Matt Larson — Sun, 26 Mar 2006 19:09:30 +0000

Below the Fold Ã¢â‚¬â€œ content on a web page that requires the user to scroll down to view it aRelated posts: Above the Fold Ã¢â‚¬â€œ (aka ATF) Above the Fold Page Views

Black-Hat SEO

Matt Larson — Sun, 26 Mar 2006 19:08:05 +0000

Black-Hat SEO Ã¢â‚¬â€œ A general term for search engine optimization practices that concentrate on manipulation of search engine algorithms to enhance rankings, or those that are deemed Ã¢â‚¬Å“unethicalÃ¢â‚¬Â by the Internet Marketing industry. Unethical search engine optimization techniques have been defined within the search community as violating the search engine’s terms of use / guidelines,...Read the Complete Article »