B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Random Musings

How to Get and Stay Organized

Carol Mejia — Mon, 23 Jan 2012 16:51:39 +0000

I recently moved to a new house and feel like I will be unpacking for the next ten years. I do not do well in messy surroundings and it is beginning to drive me crazy. My home office is larger than in my previous house but does not have a closet so I am really...Read the Complete Article »

How to throw a Virtual Holiday Party

Stephen — Tue, 20 Dec 2011 22:01:01 +0000

Instead of putting creating a simple card this year, we’ve put together an instructional how-to video for your holiday enjoyment. It’s a been a great year here at WSI B2B Marketing and we are looking forward to 2012. Wishing You and Yours a Safe Holiday Season and New Year. Enjoy! img-xmasvideo aRelated posts: How QR...Read the Complete Article »

Top Seven Internet Marketing Trends for 2011

Matt Larson — Thu, 15 Dec 2011 14:17:45 +0000

This is data summarized from eMarketer ™ for top Internet Marketing trends in 2011. The importance of this data is advertising investment continues to shift from traditional media to Internet media. Internet marketing investment is still dominated by traditional forms of search placement, paid advertising, and email marketing. Other areas are growing fast but still...Read the Complete Article »

Google Secures User Searches – B2B companies get burned?

Matt Larson — Thu, 20 Oct 2011 15:17:35 +0000

Google’s announced a move toward secure searches on an October 18th, 2011 blog post which sounds great at first (“Hey, more security is always better”). They will automatically redirect users to a secure SSL page if they are logged into their google accounts. This currently only accounts for 7% of all Google searches but Google...Read the Complete Article »

The future – mobile, apps, marketing, life in general

Ben Wiese — Tue, 11 Oct 2011 16:23:45 +0000

We've come a long way.... Shame on me for not posting this last week when I originally got it together. Would have been ‘amazing’ with the 4Gs release…. In Vegas, we had one of the chief digital strategist speak as keynote at WSI E&I 2011. He talked about the future and specifically how to predict...Read the Complete Article »

Split Testing Emails; Why You Should And How It Can Help

Carol Mejia — Mon, 26 Sep 2011 15:03:22 +0000

I know you’ve heard this over and over again about split testing but I can not stress enough how important it is to constantly fine tune your email marketing campaigns in order to improve them. Below is a list of suggestions to get you started. It is by no means a complete list and can...Read the Complete Article »

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How QR Code Marketing Can Boost Your Product Launch

Matt Larson — Wed, 31 Aug 2011 20:53:33 +0000

How QR Code Marketing Can Dramatize Your New Product Introduction Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!! Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video...Read the Complete Article »

Three Tips to Improve Email Open-Rate

Carol Mejia — Mon, 29 Aug 2011 15:00:39 +0000

Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it. As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like. That being said it is still an...Read the Complete Article »

Need Good SEO/PPC Content Ideas for Your Product or Service? Try This.

Matt Larson — Fri, 05 Aug 2011 16:25:28 +0000

One of the great challenges as a SEO or even pay per click campaign matures is to keep expanding the articles to reach as many people as possible. A business may look at the results in google’s keyword tool for their most-prized keywords and believe they are limited as to the number of potential clients/customers...Read the Complete Article »

Google Drops Another Local “Places Page” Bombshell – REVIEWS

Hubert Hopkins — Fri, 22 Jul 2011 20:40:10 +0000

Google just announced new changes to their Places Pages in the way they display reviews. Popular review sites such as Yelp, TripAdvisor, and our favorite Customer Lobby have been demoted to a link in the footer of the Places Page and on the local results listing. The bottom line is that in the Google search...Read the Complete Article »