B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Maximize Revenue

Download the free RAMP Lead Generation Toolkit

Stephen — Tue, 03 Jan 2012 18:38:44 +0000

Download the free RAMP Lead Generation toolkit to discover… The 72 step checklist giants in every lead-driven industry use to create a “river of sales” – how many have you implemented? A secret businesses use to average 300% ROI from their marketing/sales campaigns How to energize your sales team with higher-quality leads and end the...Read the Complete Article »

Tracking on a Keyword Level for B2B Performance-Based Marketing

Matt Larson — Sat, 18 Oct 2008 12:34:24 +0000

With the advent of keyword tracking tools from Google AdWords, Yahoo Search Marketing, MSN Adcenter, and even Ask.com, b2b marketers are now able to track conversions not just back to ad sources, but to the very keyword. Why is this so important? The keyword represents much more than many b2b marketers realize – it is...Read the Complete Article »

Does Your Company’s Internet Marketing Strategy Rule the Roost? Check the Chicken Chart.

Matt Larson — Thu, 07 Dec 2006 04:26:39 +0000

I was shooting the breeze with a burgeoning SEO consultant who we’ll call “Andre,” when he shared the following: I find the biggest challenge for me is trying to get the message across of how beneficial SEO can be. I live in a suburb and I think businesses around here aren’t as in-tune to web...Read the Complete Article »

Monetizing Your Website Via Adsense – Experiencing a Dip in Revenue?

Matt Larson — Wed, 23 Aug 2006 13:39:54 +0000

Does the business/publishing model of your website rely on Google Adsense for monetization? Have you noticed substantial dips in revenue lately? There are a couple causes for these recent decreases in Adsense publisher earnings and actionable steps you may take to reverse this. Google Adwords Smart Pricing Google is trying to make the system as...Read the Complete Article »

New MSN Adcenter Changes Include Arch-Rival Firefox

Matt Larson — Wed, 02 Aug 2006 21:42:51 +0000

MSN Adcenter, the Microsoft challenge to the pay-per-click advertising empire of Google Adwords recently alerted advertisers that they will make the following upgrades on Saturday, August 5, between 10 A.M. and 12 A.M.(Midnight) EST. Microsoft adCenter will now work with the Firefox 1.5 browser Daily, weekly, and monthly data will be updated on a more...Read the Complete Article »

Google AdWords Update – Quality Scores – Click Prices

Matt Larson — Mon, 17 Jul 2006 21:28:16 +0000

I was particularly troubled in mid July to see Google Adwords keywords being inactivated within my various ad campaigns. Google alerted me within the control panel that new bid prices were required to re-activate these keywords. The new bid prices were anywhere from 100-1000% higher than previous bids. I was looking through most of my...Read the Complete Article »

Increasing Blog Pageviews

Matt Larson — Sat, 10 Jun 2006 21:02:20 +0000

Pageviews per visitor are an extremely helpful metric to show the usefulness of our information to the market. The longer we keep a visitor at our website reading pages provides several benefits: Greater chance they will purchase/provide lead – it takes anywhere from 7-14 interactions with a customer before they typically make a purchase. Hopefully...Read the Complete Article »

The Easiest way to Keep a Customer

Matt Larson — Mon, 08 May 2006 21:24:15 +0000

When we get our feet wet in the Internet Marketing process, we typically seek out traffic to our site. After some time we realize that traffic that does not convert is worse than no traffic at all, because we know that we missed opportunities to make sales. After we realize how difficult and time-consuming it...Read the Complete Article »

Lessons in Flexibility for Time-Pressed Future Stars of E-Commerce

Matt Larson — Fri, 14 Apr 2006 16:43:17 +0000

Decided we would hold off on the Adsense articles for a bit. Most of the readers of our blog are companies marketing products, rather than informational sites trying to get into the black. Keep sending me your emails if you wish for me to continue and I’ll gauge interest. I had a breakthrough today that...Read the Complete Article »

“Monetize Your Site” Google Adsense Tip #1

Matt Larson — Sat, 01 Apr 2006 21:47:58 +0000

In this series I will teach you step-by-step how to maximize the revenue you make from your website by using the Google Adsense Publishing Network. Books about Google Adsense tips sell for $100 a shot on the Internet. Why? Because there is serious money to be made… if you know what you are doing. You...Read the Complete Article »