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Tracking on a Keyword Level for B2B Performance-Based Marketing

With the advent of keyword tracking tools from Google AdWords, Yahoo Search Marketing, MSN Adcenter, and even Ask.com, b2b marketers are now able to track conversions not just back to ad sources, but to the very keyword. Why is this so important? The keyword represents much more than many b2b marketers realize – it is…Read the Complete Article »

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