Surprising New B2B Online Purchasing Decision Data Announced by Enquiro 2007 Survey
JUST THE FACTS: From the Enquiro Online B2B Purchasing Survey 2007
Summary Results of B2B Survey
“…even we were surprised by just how important respondents to our survey indicated that online research was to their purchase decisionsâ€
There was a clear spark of interest from a trade show, colleague, or friend and then they went to SEARCH
The match [...]