B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Internet Marketing Glossary

Avalanche’s Top 25 SEO / SEM Blogs – Week 1

Matt Larson — Mon, 16 Oct 2006 18:50:48 +0000

Looking to Keep up with the ever-changing world of Search Engine Marketing and Optimization? Each week we will post the “Top 25″ SEO/SEM blogs, giving a nod to Viral Garden’s ever-changing rankings of the top 25 Marketing blogs for the idea. Inclusion – somewhat subjective, since some blogs cover a variety of subject matter. Basically,...Read the Complete Article »

Keyword Arbitrage

Matt Larson — Tue, 11 Apr 2006 21:17:49 +0000

Keyword Arbitrage – A marketing technique where the advertiser purchases keywords in a pay-per-click at a low cost. The traffic is then refocused towards pay-per-click ads on their site which bring in more revenue than it cost to bring the traffic. This method of marketing is extremely difficult to do, and is only worthwhile on...Read the Complete Article »

Above the Fold Ã¢â‚¬â€œ (aka ATF)

Matt Larson — Sun, 26 Mar 2006 19:16:43 +0000

Above the Fold Ã¢â‚¬â€œ (aka ATF) Ã¢â‚¬â€œ The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. aRelated posts: Above the Fold Below the Fold Ranking

Adsense

Matt Larson — Sun, 26 Mar 2006 19:16:14 +0000

Adsense Ã¢â‚¬â€œ a contextual ad serving program run by Google that shares revenue from per-click Adwords ads with the websites where they appear. aRelated posts: Google Adsense (aka Adsense) Monetizing Your Website Via Adsense – Experiencing a Dip in Revenue? Adsense Sandbox

Adsense Sandbox

Matt Larson — Sun, 26 Mar 2006 19:15:57 +0000

Adsense Sandbox Ã¢â‚¬â€œ Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword. aRelated posts: Adsense Sandbox Sandbox Effect Google Adsense (aka Adsense)

Adwords

Matt Larson — Sun, 26 Mar 2006 19:14:05 +0000

Adwords Ã¢â‚¬â€œ The brand name of Google’s advertising system that provides ads based on the user query. The cost of these ads is determined on a per-click basis (CPC) aRelated posts: Google AdWords Update – Quality Scores – Click Prices Keyword(s) Cost per Click (aka CPC)

Apache Web Server

Matt Larson — Sun, 26 Mar 2006 19:11:31 +0000

Apache Web Server – An open-source (free) HTTP web server for UNIX systems, Linux, BSD, Microsoft Windows, and other platforms. It is often used because of its strong security features and excellent performance. aRelated posts: Shared Server Dedicated Server Domain Name Server Ã¢â‚¬â€œ (aka DNS)

Authority Site

Matt Larson — Sun, 26 Mar 2006 19:10:53 +0000

Authority Site Ã¢â‚¬â€œ Search engines measure a website’s Ã¢â‚¬Å“importanceÃ¢â‚¬Â to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a...Read the Complete Article »

Below the Fold

Matt Larson — Sun, 26 Mar 2006 19:09:30 +0000

Below the Fold Ã¢â‚¬â€œ content on a web page that requires the user to scroll down to view it aRelated posts: Above the Fold Ã¢â‚¬â€œ (aka ATF) Above the Fold Page Views

Bid Management Tool

Matt Larson — Sun, 26 Mar 2006 19:09:04 +0000

Bid Management Tool Ã¢â‚¬â€œ software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others. aRelated posts: Click Fraud MSN Adcenter Campaign Management Tool Beta Released Click Tracking