email marketing

What is the CAN-SPAM Law?

Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages.  There are, however, three simple and clear rules that should always be adhered to:   Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 days of their receipt.…Read the Complete Article »

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