Comments on: Billboard Advertising and Usability – Best Colors

By: CSEXTREM

CSEXTREM — Sat, 04 Dec 2010 19:24:38 +0000

Wrong

I’ll give you one guess as to what set those billboards apart from many of the others along my commute.

By: Pariuri Sportive

Pariuri Sportive — Thu, 13 May 2010 10:17:42 +0000

Why not advertise online for that money?

By: SEO Process

SEO Process — Sun, 31 Jan 2010 21:41:35 +0000

I think folks are taking this post in entirely different way. As per my understanding, this article is just a suggestion to the ones who are already in billboard advertising and the suggestion is just to use yellow color only because US residents are already used of this color.

I don’t think that suggestion is in regards to lay outing a bill board!!! Sorry to say but I don’t agree with the criticism done specifically in first 3 comments.

Try understanding core theme of the article and then reconsider your criticism!!!

By: Best Cool, Clever & Unique Billboards and Outdoor Advertising Part II : Graphic Design Blog & Graphics News Blog

Sun, 21 Sep 2008 02:46:34 +0000

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[...] Billboard Advertising and Usability – Best Colors [...]

By: Donnie Tackett

Donnie Tackett — Thu, 11 Jan 2007 02:19:01 +0000

We are a free standing outpatient medical imaging center. We are located in S. Williamson, KY. We currently have two (2) outdoor billboards. However I don’t feel the boards are very noticeable. I am looking for some advice on a billboard design that would be more noticeable and effective for our business. Can you advise me or direct me where I can find some information.
Thank You.

By: Matt Larson

Matt Larson — Thu, 07 Sep 2006 12:02:46 +0000

Brilliant brain-flash Chuck – multiple methods of contact is the way to go. That takes care of everyone who likes to jump right in and ask questions down to the “lurkers” who like the barrier that radio provides.

On the Internet side, I noticed (finally) a new crop of landing pages that enourage the personal contact by offering several methods of communication between the customer and business. We’re going to try implementing this in a revamped site design. Hopefully we’ll do better than all those sites out there with the live chat box that is never live

By: Chuck

Chuck — Thu, 07 Sep 2006 09:51:02 +0000

Happy to agree with you. I had a brain-flash of the most perfect billboard campain though.

1 buy lots of radio commercial time on a low power station.
2. Inside the good reception zone use billboards with a headline, benefit, and call to action (103.5 FM) and/or a telephone info line…(for Cell phones)
3 radio ads include call in information phone numbers.

SO…..during the short commute a person changes the station.
Continuous commercials remain on the radio.
The person jots down the needed info from the radio at some point and call the infoline and leaves contact information.

Target the customer,keep costs low and get trackable results.

By: Matt Larson

Matt Larson — Wed, 16 Aug 2006 23:33:52 +0000

Chuck, you are absolutely correct – the ad is a textbook example of all that is wrong in the field of marketing. In my line of work, it\’s so much easier to call myself an SEO than an Internet Marketer, though the former is a small subset of the latter primarily because of \”Madison Avenue\”-type advertising that produces a pile of warm fuzzies but no results.

However, that I noticed the billboard despite the lousy copy just reaffirms that the yellow color is a winner.

By: chuck

chuck — Tue, 15 Aug 2006 02:05:28 +0000

The example shown is the worst form of advertising ever concieved.
No headline
No Benefits
No call to action
And most important…..no results for your $2000 a month.

“Good old Advertising” has no connection to warm and fuzzy feelings. Unless tied directly to results.
If there are no results…the ad is changed for a better one.
Not your example.

- Chuck