Bid Management Tool – software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others.

Related posts:

1. Click Fraud
2. MSN Adcenter Campaign Management Tool Beta Released
3. Click Tracking
4. Content Management System – (aka CMS)
5. Word Stemming

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Categories: Blog, Internet Marketing Glossary