Authority Site – Search engines measure a website’s “importance” to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field

Example: A link from CNN to an article on your homepage would help your rankings more than one from your personal stamp collecting blog.

Related posts:

1. Link Farm – aka free-for-all (FFA)
2. Trackbacks
3. Link Popularity
4. Hilltop Algorithm
5. Florida Update

Last 5 Articles

Categories: Blog, Internet Marketing Glossary, SEO Glossary