B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Matt Larson

Top Seven Internet Marketing Trends for 2011

Matt Larson — Thu, 15 Dec 2011 14:17:45 +0000

This is data summarized from eMarketer ™ for top Internet Marketing trends in 2011. The importance of this data is advertising investment continues to shift from traditional media to Internet media. Internet marketing investment is still dominated by traditional forms of search placement, paid advertising, and email marketing. Other areas are growing fast but still...Read the Complete Article »

Google Secures User Searches – B2B companies get burned?

Matt Larson — Thu, 20 Oct 2011 15:17:35 +0000

Google’s announced a move toward secure searches on an October 18th, 2011 blog post which sounds great at first (“Hey, more security is always better”). They will automatically redirect users to a secure SSL page if they are logged into their google accounts. This currently only accounts for 7% of all Google searches but Google...Read the Complete Article »

How QR Code Marketing Can Boost Your Product Launch

Matt Larson — Wed, 31 Aug 2011 20:53:33 +0000

How QR Code Marketing Can Dramatize Your New Product Introduction Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!! Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video...Read the Complete Article »

Need Good SEO/PPC Content Ideas for Your Product or Service? Try This.

Matt Larson — Fri, 05 Aug 2011 16:25:28 +0000

One of the great challenges as a SEO or even pay per click campaign matures is to keep expanding the articles to reach as many people as possible. A business may look at the results in google’s keyword tool for their most-prized keywords and believe they are limited as to the number of potential clients/customers...Read the Complete Article »

Demand Accountability from Your "Brand" Advertising

Matt Larson — Thu, 16 Jun 2011 19:21:18 +0000

A famous quote from John Wannamaker, a 19th century pioneer in advertising is: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A year or so ago I’m sitting in on a client meeting where a large business is doing their new year’s strategy session. Also in...Read the Complete Article »

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Is Your Dealer Locator Deflating Your B2B Sales?

Matt Larson — Thu, 02 Jun 2011 18:07:26 +0000

Dealer locators are commonplace on B2B websites. After all, many B2B purchases have complicated sales processes and/or require local ongoing support. Using a dealer network may help address these challenges. What is equally commonplace though, are B2B companies losing valuable opportunities to help potential buyers. This is due to an inherent flaw in dealer locators...Read the Complete Article »

7 Simple Ways to Make Your Web Analytics Shine In the Boardroom

Matt Larson — Thu, 17 Mar 2011 23:51:46 +0000

Usually, the bigger the business, the greater the means and desire to collect analytics. Color and perhaps even 3d reports and graphs fly off the printers and stuff our email inboxes all month – churning out data on the month’s activities. Then, the moment of truth, the managerial meeting in the boardroom. The CEO looks...Read the Complete Article »

No Search Engine Traffic for Your Niche B2B Product or Service? Try This…

Matt Larson — Wed, 19 Jan 2011 17:45:58 +0000

One of the biggest challenges niche providers of B2B products and services face when generating leads via the Internet can be finding the demand. When a company creates truly innovative products which may be the first of it’s kind to solve a unique problem, people don’t know what to search for… or even that they...Read the Complete Article »

Article Marketing Makes Sense for B2B Lead Generation?

Matt Larson — Fri, 10 Dec 2010 02:44:44 +0000

What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle...Read the Complete Article »

Targeting Local B2B Customers? Breaking News in Local Marketing from Google

Matt Larson — Mon, 22 Nov 2010 15:51:16 +0000

Changes in Google Local Listings Does your business benefit from b2b buyers in your local area? Even if your product or service can be sold nationally, it is often easier to close business in areas where your team can make more frequent face-to-face contacts. B2B companies also tend to have less focus on local search...Read the Complete Article »