B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Hubert Hopkins

Pay-per-Click Ambulance Chasing via Google Adwords

Hubert Hopkins — Mon, 30 Jan 2012 17:07:54 +0000

One of the real advantages of Pay-per-Click advertising is the real-time instant advertising that can be done when an opportunity presents itself. In this brief case study, we are showing a dramatic example of a Maritime Injury Law Firm using Google Adwords to generate business from the Concordia Cruise Ship accident. This same approach can...Read the Complete Article »

10 Completely Counter-Intuitive Tips to Close More Sales

Hubert Hopkins — Thu, 27 Oct 2011 16:20:49 +0000

1. Throw out 50% of your leads Every salesperson chases too many unqualified leads. Most know right from the start that a lead won’t be good for them or their company, yet most persist and make the first call to stick with the process, make their call quota, or plain old hope this time...Read the Complete Article »

Google Drops Another Local “Places Page” Bombshell – REVIEWS

Hubert Hopkins — Fri, 22 Jul 2011 20:40:10 +0000

Google just announced new changes to their Places Pages in the way they display reviews. Popular review sites such as Yelp, TripAdvisor, and our favorite Customer Lobby have been demoted to a link in the footer of the Places Page and on the local results listing. The bottom line is that in the Google search...Read the Complete Article »

Drastically Improve your ROI with Marketing Automation

Hubert Hopkins — Mon, 02 May 2011 21:21:00 +0000

If you are looking for the next giant leap in the marketing and sales processes, consider Marketing Automation. For companies that have implemented a CRM (Customer Resource Management) system, automating your lead nurturing process can improve your ROI and keep you ahead of the competition. Today, CRM alone may not be sufficient. In traditional business,...Read the Complete Article »

Models of the new paradigm

Hubert Hopkins — Tue, 23 Nov 2010 14:55:29 +0000

The old 4 Ps of marketing In the era of mass marketing, the 4Ps were the holy grail of marketing for companies. Product Price Place Promotion These were the original four variables that marketing teams had to control to create customers and grow their businesses. It all revolves around getting people to buy what your...Read the Complete Article »

Execution over Creativity

Hubert Hopkins — Thu, 04 Nov 2010 15:24:09 +0000

Execution Wins Out over Creative Messaging There were days, not so long ago, when the cutest, most creative mass advertising campaign won the day. Those branding messages like the Marlboro Man, Cap’n Crunch, or the Beetle (the original) worked great in the TV-Industrial age. There is no way that approach will work today. If you...Read the Complete Article »

The Hyper-Social Shift – Making Money on it

Hubert Hopkins — Sat, 30 Oct 2010 15:22:31 +0000

I’m going to focus this discussion on the “making money” impacts for medium sized businesses, the ideal client for our consulting practice and where I have the most insight. Small business will see much of the same and will benefit if they adopt some of the same ideas. In most smaller companies, you may not...Read the Complete Article »

Social Media “Changes to the Trends”

Hubert Hopkins — Wed, 27 Oct 2010 15:18:34 +0000

The trend has been toward more open communications for years. The Internet, websites, and email have been around for years and slowly connecting people around the world. The trends are always easy to see, they are talked about in the newspaper and in all the popular magazines. It’s cocktail party chatter and the talk at...Read the Complete Article »

Communications and Commerce over the Last 130 Years

Hubert Hopkins — Mon, 20 Sep 2010 13:57:52 +0000

My grandfather, Walter, was born in 1879; that’s 131 years ago. Now as the third generation, I’m still kicking as a business leader and innovator. Now just sit back and think about the changes in business since those days, with a communications focus. When Walter was a 20 year old with two kids, he visited...Read the Complete Article »

Yahoo! Transition Tips: Organic Search Transition and Editorial Guidelines

Hubert Hopkins — Tue, 20 Jul 2010 15:47:48 +0000

Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if...Read the Complete Article »