B2B Internet Marketing Agency, B2B Search Engine Optimization, PPC, Integrated Internet Marketing System » Carol Mejia

How to Get and Stay Organized

Carol Mejia — Mon, 23 Jan 2012 16:51:39 +0000

I recently moved to a new house and feel like I will be unpacking for the next ten years. I do not do well in messy surroundings and it is beginning to drive me crazy. My home office is larger than in my previous house but does not have a closet so I am really...Read the Complete Article »

What is the CAN-SPAM Law?

Carol Mejia — Mon, 07 Nov 2011 18:05:13 +0000

Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages. There are, however, three simple and clear rules that should always be adhered to: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 days of their receipt....Read the Complete Article »

Spam

Split Testing Emails; Why You Should And How It Can Help

Carol Mejia — Mon, 26 Sep 2011 15:03:22 +0000

I know you’ve heard this over and over again about split testing but I can not stress enough how important it is to constantly fine tune your email marketing campaigns in order to improve them. Below is a list of suggestions to get you started. It is by no means a complete list and can...Read the Complete Article »

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Three Tips to Improve Email Open-Rate

Carol Mejia — Mon, 29 Aug 2011 15:00:39 +0000

Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it. As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like. That being said it is still an...Read the Complete Article »

What Exactly is Email Open Rate and How is it Measured?

Carol Mejia — Fri, 10 Jun 2011 18:56:17 +0000

Whenever we send out an email message we always want to know what the open rate was and how we can improve it. The answer to these two questions might be harder to find than you realize. Let’s take a look at how email open rates are measured and what can cause the figures to...Read the Complete Article »

Five Steps That Will Improve Your Email Marketing

Carol Mejia — Mon, 18 Apr 2011 13:08:04 +0000

Email marketing is one of the easiest and cheapest forms of ecommerce today. Whether your company is a small one-man-band or a large multi-million dollar organization, it can benefit from email marketing to generate leads, sell products and services, and increase awareness. B2B and B2C companies should all have some form of email marketing campaign...Read the Complete Article »

Email Automation

Carol Mejia — Tue, 22 Feb 2011 20:46:36 +0000

Wouldn’t it be wonderful to be able to stay in touch with customers or potential customers on a regular basis? What would make this even better is if it all happened automatically. This is much easier to achieve than you might imagine. With a robust but flexible email marketing system you can set up simple...Read the Complete Article »

Five Tips to Help Make Your Email Marketing Lists Really Work for You

Carol Mejia — Tue, 21 Dec 2010 20:18:20 +0000

Email marketing should be an integral part of your overall marketing strategy. It’s simple to use, easy to target the required audience, recognized globally, quick to deliver, and can generate a fast response from your target audience. No matter how catchy your subject line is or your calls to action, it will only work if...Read the Complete Article »

A Revolutionary Product Introduction Using Video and an Online Knowledge Base

Carol Mejia — Mon, 11 Oct 2010 17:41:11 +0000

A Revolutionary Product Introduction Using Video and an Online Knowledge Base to Accelerate New Product Introduction When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product. WSI B2B Marketing spearheaded a comprehensive...Read the Complete Article »

BP Damage Control via Facebook

Carol Mejia — Mon, 19 Jul 2010 16:36:01 +0000

Are BP using Facebook successfully for damage control?