Above the Fold – (aka ATF) – The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here. ATF content receives the most attention from users (being that it is immediately viewed without action on the viewers part), hence extra attention in search algorithms.

Related posts:

1. Above the Fold – (aka ATF)
2. Below the Fold
3. Keyword Meta Tag
4. Page Views
5. Doorway page

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