Above the Fold – (aka ATF)
Above the Fold – (aka ATF) – The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here.

By Matt Larson on March 26th, 2006
Above the Fold – (aka ATF) – The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here.
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