Archive for March 2008
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B2B Email Marketing Top 10 Benchmarking Results
(Summarized from MarketingSherpa’s Email Benchmarking Guide - 2008)
“Inbox Overload” is the Number 1 concern on the minds of email marketers, far exceeding concern over delivery and tracking issues
36% report recipient mailboxes are swamped and all email suffers
Another 21% report Spam is eroding trust in email
Choosing a great subject line and repeatedly having content of interest [...]